In a food supply chain that is rapidly undergoing upheaval, retailers that can meet a comprehensive shopper demand for transparency can win, Food Marketing Institute revealed in its 2017 U.S. Grocery Shopper Trends report, published Monday.
According to FMI, “U.S. grocery shoppers want more than just information; they desire transparency that engages them, offering assurances of food safety, the pursuit of health and wellness, the appetite for discovery and a closer connection to food.”
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