Shoppers want transparency, FMI Trends report reveals

This is an excerpt of a really interesting article by Jon Springer from Supermarket News. Originally appeared on Jun 12, 2017.

In a food supply chain that is rapidly undergoing upheaval, retailers that can meet a comprehensive shopper demand for transparency can win, Food Marketing Institute revealed in its 2017 U.S. Grocery Shopper Trends report, published Monday.

According to FMI, “U.S. grocery shoppers want more than just information; they desire transparency that engages them, offering assurances of food safety, the pursuit of health and wellness, the appetite for discovery and a closer connection to food.”

To read the full article go to the original article on